Content Marketer · B2B SaaS

Content that moves buyers
from first search to signed deal.

I'm Amandeep — a content marketer with 8 years of experience building full-funnel content systems for B2B SaaS companies. TOFU to BOFU. Awareness to pipeline. Not just traffic — revenue.

Watch my intro — 60 seconds

Brands I've worked with

Clari 3X4 Genetics Boring Marketing Aegis Softtech Bots & PeopleEU BazoomEU
Proof of work

Results, not just rankings.

Numbers that show what happens when content is built around the buyer journey — not just keywords.

4,428%
Click growth YoY for a B2B SaaS client — from 14 to 634 monthly clicks
679%
Impression growth in the same period — 9K to 70K monthly impressions
#1 US
Rankings in Google, AI Overviews, and People Also Ask for competitive keywords
1,500+
Pieces published across 200+ media outlets globally — different editorial standards, audiences, and markets
7
Industries covered — B2B SaaS, health tech, AI, fintech, cybersecurity, mental health, and iGaming
3 continents
Clients across the US, Europe, and Australia — content built for different markets and audiences
Case study

See it in action.

How a B2B SaaS client went from 14 monthly clicks to 634 — and from invisible to ranking #1 in the US.

Health Tech · SEO Content · Ghostwritten

4,428% click growth in 12 months — from scratch to #1 on Google US

A genetic testing company with strong science but almost zero organic presence. No traffic. No rankings. No content engine. Over 12 months, I built a content strategy from the ground up — mapping keywords to the buyer journey, writing blogs that answered real questions, and optimising for the searches that actually drove conversions.

The result: from 14 clicks a month to 634. From 9K impressions to 70K. Multiple blogs ranking #1 in the US, appearing in AI Overviews and PAA boxes.

4,428%
Click growth year over year
679%
Impression growth — 9K to 70K
#1 US
Google, AI Overviews & PAA
1,479
Organic keywords ranked
Selected work

What I've built for others.

From awareness content that captures demand to conversion pages that close it — built around how buyers actually move through a funnel.

SEO Content · B2B SaaS
TOFU
From 14 to 634 clicks — organic growth that compounds
A content strategy that grew clicks 4,428% YoY, with blogs ranking #1 in the US, appearing in AI Overviews and PAA boxes.
3X4 Genetics (ghostwritten)
Thought Leadership · Revenue SaaS
MOFU
Editorial content for sales leaders and CEOs
Long-form editorial pieces and case studies for a leading revenue intelligence platform, targeting C-suite and VP-level buyers.
Clari
Founder Voice · AI & Automation
TOFU–MOFU
Building a founder's content presence from scratch
Ghostwritten thought leadership under The Boring Marketer — building a recognisable founder voice across long-form content and LinkedIn.
Boring Marketing
Content Repurposing · AI & Automation
Full funnel
Podcast → Blog → LinkedIn → Newsletter
Built a multi-channel repurposing system — turning Spotify episodes into blogs, LinkedIn posts, and newsletter editions that reached audiences at every stage.
Bots & People
How I work

Content built around the buyer, not the brief.

Most content fails because it's built around keywords, not customers. I map every piece of content to a specific stage in the buyer journey — so it doesn't just rank, it moves people forward.

01
Understand your buyer and their journey
Map where buyers are — awareness, consideration, or decision — before writing a word.
02
Build a content strategy around intent
Keyword research and topic clusters mapped to TOFU, MOFU, and BOFU stages.
03
Write content that moves people forward
Each piece has one job — move the reader to the next stage of the funnel.
04
Repurpose, measure, and compound
One piece becomes many. Track what works, refresh what slips, compound results over time.
Services

What I can do for you.

I work with B2B SaaS companies that need content built for results — not just volume.

01
SEO Content Writing
Long-form blog posts and articles built around search intent — written to rank, convert, and stay relevant long after publish.
Funnel stage — TOFU
02
Content Strategy & Repurposing
Keyword research, content audits, topic clusters, and editorial planning — plus turning existing content into multi-channel assets across LinkedIn, newsletters, and blogs.
Funnel stage — Full funnel
03
Content Audits & Refreshes
Find what's underperforming, understand why, and rewrite it to recover rankings and drive better conversions.
Funnel stage — MOFU–BOFU
04
Founder & Thought Leadership
Long-form editorial, founder POV pieces, and LinkedIn content — ghostwritten for founders and executives who want a voice without writing it themselves. Done for Clari and The Boring Marketer.
Funnel stage — TOFU–MOFU

The person behind the content.

I'm Amandeep Suter — a content marketer based in India with 8 years of experience across B2B SaaS, health tech, AI, and fintech.

I started as an SEO writer and grew into content strategy — learning what actually moves the needle versus what just looks good in a report. My work has helped brands rank #1, appear in AI Overviews, and turn organic traffic into real pipeline.

I studied design at NIFT, which means I think about content differently — not just as text, but as an experience someone moves through.

8 years
Writing and strategizing content professionally
15+ clients
Across B2B SaaS, health, AI, fintech, and therapy
#1 rankings
In Google US, AI Overviews, and People Also Ask
Global
Clients across the US, Europe, and Australia

Your buyers are searching.
Let's make sure they find you.

Whether you need a content strategy, a single high-impact piece, or someone to own your editorial calendar — let's talk.